After School Club EP42 Live on JAN 29 5PM (KST) B1A4 비원에이포 " Who Am I"Lonely" 없구나 ビーワンエーフォー
[TRANS] Dispatch: "Is that SAJEGI or just one of the greatest MARKETING?"
The title of the news is "Charts = Fact? This is the complication of Sajaegi's truth"
Take the conclusion first. You'll find "There's nothing", but everyone are enjoying to say "Maybe it's really a Sajaegi"around, till now. Neither BANA/Cassie had a way to prove, even Dispatch itself. So is that just a miss understanding?
An UNCLEAR thing = UNEXISTED thing. There's no way to judge. It's just a secret of broadcasting. Futhermore, sajaegi can't be done by any agency. But by the outsider for their own income (not interest in the agency / the singer anyway). It's surely a problem in Korean market. It's about 'Are the stores wanna show their counting records / no.' Don't blame agency's people.
The one who's talking first about Sajaegi is DBSK's fans, by probleming the increase of buying within time records. Seems like they're having fun?? If they really want to blame B1A4, we do wanna wait their answers for Dispatch's questions.
Q1: Is there sajaegi/not?
Q2: If there's no, how was the possibility? How was the mecanism?
Q3: If there's sajaegi, what's the reason?, etc.
B1A4 ' #LONELY ' SellingChart, comparing to SHINee 'Everybody' & INFINITE 'Destiny'. It shows how smart are WM & BANA ( pic: http://pic.twitter.com/owbCGdppaL )
Both of them (WM & BANA) know how to increase B1A4's SellingChart, using a right way. Dispatch also has explaination about that 'right way'.
It's called 'right way' cause it's totally just a MARKETING system. WM put a Fansign schedule from 17th till 19th, which it's good for B1A4. It's 'good' not because the weather is nice or something, but because there's a music show at 19th. It's like 'collecting points before stage'
BANA realized WM's plan, and they made some helpful tactics which was increased the SellingChart more better.
Tactic 1 : Buy a lot of albums with a lot of bills (ex: not 6 albums in 1 bill, but 6 albums in 6 bills) It's kinda have a plus point for 'Many Bills'
Tactic 2 : BANA asked a help to any music store for inputing their buying records at the same time (19th January), to make a big Poin Bomb.
The second tactics is what Cassiopeia didn't know, and think there's a buying manipulation from the agency / B1A4 itself.
They think it's a buying manipulation, cause usually music stores don't operate full at Sunday (19th), & it's too near from the poll-closing.
Tactic 3: Not everyone can go to the Fansign, especially if it's outside their city. But the one who can't attend can still do the Tactic 2.
Even the Fansign is held from 17th, BANA get the invitation earlier. Sure anything called 'invitation' must be sent earlier, right? From that invitation, BANA know that B1A4 will have a streak Fansign till the music show, which it makes them easier to range the tactics.
They can request the Input Time from far, and there's no store which prohibit this action coz it has no harm on them. It's also have no harm on music industry, coz even it's a massive buying in a short time, all the purchaser is BANA themselves. Not WM/B1A4. Massive Buying is different with Buying Manipulation. Beside that, WM built a nice marketing idea >>> Same album with different covers. 'Different covers' do has an effect on Massive Buying. Especialy when customer knows the 'magazine' content will be so different each other. No one thinking they're buying too many, coz they know Full Album is already special, & 6 different contents may be that special too. Fans who afraid deceived by unoriginal album on store, usually buy album again at Fansign (it's already a culture) ( pic: http://pic.twitter.com/48pzSqgt27 )
Dispatch made this conclusion: "There's no Sajaegi for WHO AM I, but there is a nice Marketing System, and strong Fans."
Source: Dispatch ( See the real article here → http://t.co/otGp54xAOr) )
Translation by: Admin Yoon ( @UlfaNabeela ) from @WeHeartB1A4
PLEASE TAKE OUT WITH FULL CREDITS
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